This watch represents the very important ‘Survival Rule of 3’ that outdoor adventurers must adhere to. These rules show the priorities in which one will have to secure in order to live through extreme conditions. The rules are also printed on a removable sleeve and attached onto the strap as a reminder. Bear lives and operates by these priorities of survival and the rule of three is a clear guide for him during times of high stress. Simple rules, simple things are the easiest to remember during those tough times. The watch is designed in striking blue and orange with an emphasis on ‘3’ with an enlarged numeral in Super-Luminova glow. The ‘Survival Rule of 3’ states that one can survive without; Air for 3 minutes Shelter for 3 hours Water for 3 days Food for 3 weeks